Whale Tech & Digital Solutions

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Whale Tech & Digital Solutions

Whale Tech & Digital SolutionsWhale Tech & Digital SolutionsWhale Tech & Digital Solutions
Home
About
Services
Solutions
Industries
Business Start-up Guide
Contact
Insights
More
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COOKIE & TRACKING TECHNOLOGIES POLICY

Last Updated: 25 June 2026

Version: 1.0

1. Introduction

This Cookie & Tracking Technologies Policy explains how Whale Ltd, trading as Whale Tech & Digital Solutions ("Whale", "we", "our" or "us"), uses cookies and similar technologies when you visit our website.

This Policy should be read together with our Privacy Policy and Terms & Conditions.

By continuing to use our website, you acknowledge that cookies and similar technologies may be used in accordance with this Policy, subject to your preferences where your consent is required by law.

2. Who We Are

Whale Tech & Digital Solutions is the trading name of Whale Ltd.

Company Number

15297668

Registered Office

71–75 Shelton Street

Covent Garden

London WC2H 9JQ

United Kingdom

Website

https://whaleltd.co.uk

Email

info@whaleltd.co.uk

3. What Are Cookies?

Cookies are small text files placed on your computer, tablet, smartphone or other device when you visit a website.

Cookies help websites recognise your device, remember your preferences and improve your browsing experience.

Some cookies are temporary ("Session Cookies") and are deleted when your browser closes.

Others remain on your device until they expire or are manually deleted ("Persistent Cookies").

4. Tracking Technologies

In addition to cookies, our website may use other technologies that perform similar functions, including:

  • Cookies
  • Pixels
  • Tracking Tags
  • Local Storage
  • Session Storage
  • Device Identifiers
  • Web Beacons
  • Log Files

Where this Policy refers to "cookies", it also includes these similar technologies where appropriate.

5. Why We Use Cookies

We may use cookies and similar technologies to:

  • operate our website;
  • remember your preferences;
  • maintain website security;
  • improve website performance;
  • analyse website usage;
  • understand visitor behaviour;
  • improve our services;
  • develop future features;
  • maintain website reliability.

We do not use cookies for purposes inconsistent with this Policy.

6. Categories of Cookies

Strictly Necessary Cookies

These cookies are essential for the operation and security of our website.

They may include cookies necessary for:

  • website security;
  • page navigation;
  • session management;
  • load balancing;
  • remembering cookie preferences.

These cookies cannot normally be disabled through our website because they are necessary for its operation.

Functional Cookies

These cookies allow our website to remember choices you make, including:

  • language preferences;
  • user interface preferences;
  • accessibility settings;
  • other personalised website features.

Analytics Cookies

Analytics cookies help us understand how visitors use our website.

These cookies may collect information such as:

  • pages visited;
  • visit duration;
  • navigation paths;
  • approximate location;
  • browser type;
  • device information;
  • traffic sources.

Where required by law, analytics cookies will only be used after obtaining your consent.

Performance Cookies

Performance cookies help us improve:

  • website speed;
  • page loading;
  • website reliability;
  • technical performance;
  • overall user experience.

Marketing Cookies

From time to time we may use marketing cookies to help us understand the effectiveness of our advertising campaigns.

Marketing cookies may be provided by trusted third-party providers.

They will only be used where required consent has been obtained.

7. Cookie Summary

The table below provides a general overview of the categories of cookies that may be used on our website.

   

Category


Purpose


Consent Required

 

Strictly Necessary


Website operation and security


No

 

Functional


User preferences


Usually Yes

 

Analytics


Website statistics


Yes

 

Performance


Improve website performance


Yes

 

Marketing


Advertising and campaign measurement


Yes

Specific cookies may change as our website evolves.

8. Third-Party Cookies and Services

Our website may incorporate services provided by carefully selected third parties. These services may place cookies or use similar technologies in accordance with their own privacy and cookie policies.

Depending on the features available on our website, third-party providers may include, but are not limited to:

  • Google Analytics
  • Google Tag Manager
  • Google Maps
  • Google reCAPTCHA
  • Stripe
  • YouTube
  • Vimeo
  • Microsoft Clarity
  • LinkedIn
  • Meta (Facebook)
  • GoDaddy Website Builder and related services

We do not control the cookies or tracking technologies placed by third-party providers. We encourage you to review their respective privacy and cookie policies before using their services.

9. Google Services

Our website may use certain Google services to improve functionality, performance and user experience.

These services may include:

  • Google Analytics
  • Google Tag Manager
  • Google Maps
  • Google reCAPTCHA
  • Google Search Console

Where applicable, Google services may collect technical information such as browser details, device information, pages visited and approximate geographic location.

Where consent is required by applicable law, non-essential Google services will only be activated after your consent has been obtained.

10. Payment Services

Where online payments are offered, payment processing may be provided by trusted third-party payment providers, such as Stripe or equivalent providers.

Payment providers may use cookies or similar technologies to:

  • process transactions;
  • prevent fraud;
  • verify payment requests;
  • enhance payment security.

Whale Tech & Digital Solutions does not intentionally store full payment card details on its own systems.

11. Managing Your Cookie Preferences

You may manage your cookie preferences at any time.

Where available, our website will provide a cookie consent banner or preference centre allowing you to:

  • accept all cookies;
  • reject non-essential cookies;
  • customise your cookie preferences;
  • withdraw previously given consent.

Your preferences may be updated at any time.

Please note that disabling certain cookies may affect the functionality and performance of our website.

12. Browser Controls

Most web browsers allow you to manage cookies through their settings.

You can usually:

  • view stored cookies;
  • delete cookies;
  • block cookies;
  • receive notifications before cookies are placed;
  • restrict third-party cookies.

For further information, please refer to your browser provider's support documentation.

13. International Data Transfers

Some third-party providers whose services are used on our website may process information outside the United Kingdom.

Where international transfers occur, appropriate safeguards are implemented in accordance with applicable UK data protection legislation.

Depending on the circumstances, these safeguards may include:

  • UK adequacy regulations;
  • the International Data Transfer Agreement (IDTA);
  • the UK Addendum to the EU Standard Contractual Clauses;
  • other lawful transfer mechanisms recognised under applicable law.

14. Future Technologies

As Whale Tech & Digital Solutions continues to develop its services, our website may introduce additional technologies including:

  • AI-powered features;
  • customer portals;
  • online booking systems;
  • live chat services;
  • SaaS platforms;
  • business dashboards;
  • secure document portals;
  • digital learning platforms.

Where these technologies use cookies or similar tracking technologies, this Policy will be updated accordingly.

15. Changes to This Policy

We may update this Cookie & Tracking Technologies Policy from time to time to reflect:

  • changes in applicable law;
  • regulatory guidance;
  • technological developments;
  • changes to our website;
  • introduction of new services.

The latest version will always be published on our website together with the revised "Last Updated" date.

16. Contact Us

If you have any questions regarding this Cookie & Tracking Technologies Policy or our use of cookies, please contact:

Whale Ltd
Trading as Whale Tech & Digital Solutions

Company Number: 15297668

71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: info@whaleltd.co.uk

Website: https://whaleltd.co.uk

© 2026 Whale Tech & Digital Solutions Ltd. Company No. 15297668. All Rights Reserved.

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